Distinct Identity, Logo Lockup, and Shield usage
Distinct Identity
The Virginia Tech Corps of Cadets distinct identity must be used as often as possible with the Virginia Tech university brand logo in a separate imprint area. Use an approved color combination of the Virginia Tech university brand logo as directed in the university Brand Guidelines. The Virginia Tech Corps of Cadets shield must be clearly visible and legible on the final product.
When determining which variation to use in a layout, consider the orientation of the area. If the area is wider than tall, the horizontal wordmark should be used. If the area is taller than it is wide, the vertical wordmark should be used. No other alternative versions of the Corp of Cadets distinct identity are authorized. Whenever possible, the color distinct identity should be used before any other approved variation. Use the alternate versions only when the color version is not possible.
A licensed vendor must be used when ordering Virginia Tech and Corps of Cadets branded items. To learn more and search for a vendor licensed with Virginia Tech, use the link below.
Vertical Identities
Full color on white
Black, gray, and white on white
Black on white
White on Hokie Stone
Color with white on black
Horizontal Identities
Full color on white
Black, gray, and white on white
Black on white
White on Hokie Stone
Color with white on black
Logo Lockup
When the corps logo lockup is used, the corps shield without the words "Virginia Tech" and "Corps of Cadets" may be used in a second imprint area.
Horizontal
Vertical
Symbolism in the shield
- Red: courage and determination
- Sword: military training
- Gold hilt: quality
- Ermine (pattern of shapes): quality
Typeface in the logo
- Times Now: "Virginia Tech Corps of Cadets"
- Acherus Grotesque: "Ut Prosim"
Using the logo
- Protect the logo by maintaining a distance equal to the height of the sword grip around the logo.
Shield Only Usage
- The shield (A), used without the words Virginia Tech Corps of Cadets may be used on a second imprint area when the logo lockup is used. The shield (B), without the words Virginia Tech Corps of Cadets and Ut Prosim may only be used as a social media icon, as part of the Corps of Cadets Major General W. Thomas Rice Center for Leader Development logo, on the battalion flags, and on cadre t-shirts.
- All social media handles must include VT in the name.
- The shield alone is permitted for small items where the entire distinct identity would not fit, such as on a lapel pin.
A
B