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Color Palette & Typography

Color Palette

Primary

Cadet Red - PMS 200

Hex: #B92332

C: 15
M: 100
Y: 90
K: 10

R: 185
G: 35
B: 50

Cadet Gold - PMS 124

Hex: #EBAA2D

C: 10
M: 35
Y: 100
K: 0

R: 235
G: 170
B: 45

Hokie Stone Gray - Cool Gray 9C

Hex: #75787B

C: 59
M: 53
Y: 42
K: 14

R: 109
G: 106
B: 117

Secondary

Cadet Blue - PMS 541C

Hex: #1A3E6F

C: 100
M: 0
Y: 0
K: 40

R: 0
G: 66
B: 122

Yardline White - PMS White

Hex: #FFFFFF

C: 0
M: 0
Y: 0
K: 0

R: 255
G: 255
B: 255


Typography

Crimson Text

Crimson Text is reserved primarily for body copy and where the most formal mood needs to be expressed. Crimson Text is inspired by classical, old-style typefaces of the late Renaissance, a period of elegant, beautiful, and highly readable type designs. Crimson Text has aesthetic and functional qualities that make text highly readable, with excellent flexibility and typographic control, whether for lengthy text or display settings. It is a Google font, which makes it easy to load for web and easy to install on desktop.

Acherus Grotesque

Acherus Grotesque is the primary type family for the Virginia Tech brand. It has 14 styles and is based on geometric forms. Acherus Grotesque should be used in most cases for headlines, sub-headlines, quotes, and callouts.


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Crimson Text.zip
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Acherus Grotesque.zip