Color Palette & Typography
Color Palette
Primary
Cadet Red - PMS 200
Hex: #B92332
C: 15
M: 100
Y: 90
K: 10
R: 185
G: 35
B: 50
Cadet Gold - PMS 124
Hex: #EBAA2D
C: 10
M: 35
Y: 100
K: 0
R: 235
G: 170
B: 45
Hokie Stone Gray - Cool Gray 9C
Hex: #75787B
C: 59
M: 53
Y: 42
K: 14
R: 109
G: 106
B: 117
Secondary
Cadet Blue - PMS 541C
Hex: #1A3E6F
C: 100
M: 0
Y: 0
K: 40
R: 0
G: 66
B: 122
Yardline White - PMS White
Hex: #FFFFFF
C: 0
M: 0
Y: 0
K: 0
R: 255
G: 255
B: 255
Typography
Crimson Text
Crimson Text is reserved primarily for body copy and where the most formal mood needs to be expressed. Crimson Text is inspired by classical, old-style typefaces of the late Renaissance, a period of elegant, beautiful, and highly readable type designs. Crimson Text has aesthetic and functional qualities that make text highly readable, with excellent flexibility and typographic control, whether for lengthy text or display settings. It is a Google font, which makes it easy to load for web and easy to install on desktop.
Acherus Grotesque
Acherus Grotesque is the primary type family for the Virginia Tech brand. It has 14 styles and is based on geometric forms. Acherus Grotesque should be used in most cases for headlines, sub-headlines, quotes, and callouts.
