Virginia Tech Corps of Cadets - Brand Guidelines
Mission Statement
The mission of the Virginia Tech Corps of Cadets is to graduate leaders of exemplary character who are instilled with the values and skills essential for leadership success in service to the nation.
Vision
Global, ethical leaders. Now ... more than ever.
Brand Foundation
The Virginia Tech Corps of Cadets, as a sub-brand of the university, supports the master brand, but has a mission that deviates from the primary educational mission of the university. Instead of using the master brand logo as its main identifier, a sub-brand has its own logo and references the master brand logo in a secondary position whenever possible in its materials and assets, depending on the space to do so. In the case of the Corps of Cadets, the words Virginia Tech are part of its name and should always be used in first reference in written form. As a sub-brand, the Virginia Tech Corps of Cadets uses its own brand guidelines that are created with University Relations to complement Virginia Tech’s brand guidelines.
The Virginia Tech Corps of Cadets brand guidelines are reflected and explained in this website. These guidelines should be followed with the same attention as those of the university. They are designed to work in harmony.
All use of the Virginia Tech master brand logo must adhere to the university brand guidelines. University trademarks that fall outside of the Corps brand must adhere to the university brand guidelines.
